In the world of Disney, even a cup of coffee does not have to be just a cup of coffee. Every space here works like a stage, where taste, speed of service and a recognizable logo are only part of the story. Atmosphere, architecture, light, the guest’s path and the feeling of a small event matter just as much. That is why the flagship Starbucks at Disney Springs in Orlando is interesting not only to coffee lovers. It is an example of how a global brand can enter the Disney universe without losing its own identity, while also becoming part of a larger story.